5 Reasons to Redesign Your Website

We recommend a website redesign every 3 to 5 years in order to stay up-to-date with the latest trends and best web practices. Yet businesses often ask us: is the investment in a new website actually worth it? Well we certainly think so, even if we are a little biased. Here are 5 reasons why a dynamic and interactive website may be the best money you spend all year.

5 Reasons to Redesign Your Website

1. Websites are your #1 sales person

Your website is the only aspect of your business that is on the clock 24/7. If your information is incorrect and your design is outdated, potential costumers are more likely to check out your competition. Redesigning your website will help your company to make a great first impression.

2. People are eager to shop online

Redesigning your online storefront and improving your website's "checkout experience" can significantly convert more sales. Particularly during the holidays, more and more people annually are going online to make their purchases. In fact, e-commerce is on track to outpace brick-and-mortar growth within the next five years. Don’t miss out on a huge sales season simply by having an outdated e-commerce website.

3. Mobile compatibility

In addition to online shopping becoming the norm, customers are also more likely to view your website from their tablets and smartphones. In early 2014, for the first time in history, more Americans used a mobile device than a PC to access the internet. Redesigning your website with mobile compatibility is a must!

4. Become empowered to manage your website

Redesigning your website with a content management system (CMS) will give you more control over your online business. Dynamic sites provide web analytics on how many visitors you receive and your most popular pages, which in turn gives you the data you need to market your products and services more effectively. You can also collect client contact information through a customer relationship management (CRM) software in order to stay in touch via email marketing.

5. Redesign in order to drive business

If you have a website just because someone said "you have to have a website", you're not reaching your full potential! Pages can be optimized to drive traffic to your website and ultimately turn that non-assuming internet surfer into a paying client. If you are not getting results from your current website, it's time for an update.

Article by Erin Scott

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